Radio Ad Audience Screening

Radio Ad

1. If you heard this advert on the radio would it encourage you to watch the documentary? Why?

From the feedback we received it showed us that we had an equal amount of people that said that this would encourage hem to watch and people that said they wouldn’t. The people that said they would watch it, here are the reasons; catchy music, views are expressed, catchy intro, makes them aware of other peoples views on homosexuality and also that is sounds realistic. The people that said this wouldn’t encourage them to watch because it just highlights conflict already known (needs uniqueness), too monotone, not catchy enough, too much like an argument and segregates homosexuals although they are different.

2. Is there enough information about where and when the documentary will be shown?

From the feedback it showed us that all of our audience said that there was enough information on our radio ad but this should be the last thing that is said so that the listener does not forget when and where it is being shown. They also mentioned that with our date we said the 30^th February, which this is not a date; so we will be changing a radio add to an appropriate date.

3. Do you feel that the music is appropriate for the advertisement? Why?

We got an equal amount of feedback from this question as some of our audience said that the music was good as it did not over power out speech and other people said that it wasn’t good, as it “sounds depressing”. They also said that at the start it didn’t sound as interesting as it did at the end because at the end it sounded more upbeat.

4. Do you think that this radio ad could be improved? If yes, then why?

From the feedback our audience gave us several improvements that we could do to help our radio add, some of these were; introduce the main issue, just touch upon views and opinions so viewers want to see it, the argument was irrelevant and offensive to some people, we needed more catchy music, we needed more inflection- too monotone, to make our speech more clear and enthusiastic and also that as we got the date wrong that we needed to change the date.

The things that we will be changing;

· We will be changing the date

· We could possibly be changing the music

· Make it more enthusiastic

· We will be rerecording our speech