Print Ad Audience Screening

We piloted our print advert to a mixed audience of both male and female and of different age groups ranging from the ages of 17 - 55 and we gave each of the members of the audience a copy of the questionnaires that we had created and from these questionnaires we gained a lot of valuable and varied feedback.

The feedback that we gained from the questionnaire questions was as followed:

1.The first question that we asked the audience was "would this advert catch your eye and make you want to watch the documentary ?"

The majority of our audience said that yes they would be dragged in by the print ad as there was an interesting use of colours used which were black and white in contrast with rainbow heading, also the audience thought that the title of our documentary was catchy and empowering which would interest them, another thing that our audiences said about this was that they would watch the documentary as the ad shows that its about homosexuality and they would like to see how we would handle the topic as it is so rarely talked about publicly and it is a very sensitive and volatile topic.

The members of the audience that said NO they wouldn't watch the documentary based on the print ad said that the ad was not very specific about what the documentary was about and that it was to bland and needed more colour to portray the homosexual population.

2.The second question that we asked our audience was "Does the print advert show enough detail about the documentary ?"

To this question the majority of our audience said that Yes there was enough detail about the documentary as the date, time and channel were all shown clearly and in immediate view of the audience the people in the audience that said No to the question misinterpreted the question as the said it should have detailed what the documentary was about therefore we had to exclude these answers as they were invaluable to us and what we where looking for.

3.the final question that we asked in our questionnaire was "Do you think that this ad could be improved? if so why?"

As this was a very open question we got a lot of constructive feedback from our viewers and the most relevant answers to this question where as followed:

• the Advert needs more colour
• the channel 4 sign on the advert is not easy to see
• the picture for the advert could be better and more relevant
• brighter colours could be used to portray a homosexual community
• the font used for the title could be more spaced out
• there could be a catch phrase used to get viewers interested in the documentary

What we are going to change :

• the image and colour of the print ad
• the positioning of the time and date on the print ad
• the positioning of the heading
• make the relationship seem more defined in the picture