Radio Ad Audience Screening

Radio Ad

1. If you heard this advert on the radio would it encourage you to watch the documentary? Why?

From the feedback we received it showed us that we had an equal amount of people that said that this would encourage hem to watch and people that said they wouldn’t. The people that said they would watch it, here are the reasons; catchy music, views are expressed, catchy intro, makes them aware of other peoples views on homosexuality and also that is sounds realistic. The people that said this wouldn’t encourage them to watch because it just highlights conflict already known (needs uniqueness), too monotone, not catchy enough, too much like an argument and segregates homosexuals although they are different.

2. Is there enough information about where and when the documentary will be shown?

From the feedback it showed us that all of our audience said that there was enough information on our radio ad but this should be the last thing that is said so that the listener does not forget when and where it is being shown. They also mentioned that with our date we said the 30^th February, which this is not a date; so we will be changing a radio add to an appropriate date.

3. Do you feel that the music is appropriate for the advertisement? Why?

We got an equal amount of feedback from this question as some of our audience said that the music was good as it did not over power out speech and other people said that it wasn’t good, as it “sounds depressing”. They also said that at the start it didn’t sound as interesting as it did at the end because at the end it sounded more upbeat.

4. Do you think that this radio ad could be improved? If yes, then why?

From the feedback our audience gave us several improvements that we could do to help our radio add, some of these were; introduce the main issue, just touch upon views and opinions so viewers want to see it, the argument was irrelevant and offensive to some people, we needed more catchy music, we needed more inflection- too monotone, to make our speech more clear and enthusiastic and also that as we got the date wrong that we needed to change the date.

The things that we will be changing;

· We will be changing the date

· We could possibly be changing the music

· Make it more enthusiastic

· We will be rerecording our speech

Audience Screening Questionnaire

Story Boards

Advertisement placement for print advert

As a group we have decided that the best advertising placement would be on buses as they go everywhere so this will enable us advertise to a large audience. We also thought billboards would be a good placement for our print advert as this could also give us a wider audience as it is easily seen by people that are driving and walking past the billboards. We though that having poster for our placements for our print advert in shopping centres and train stations would be a good idea as this would give people the opportunity to have a look at this while they are waiting for a train and also for the shopping place a mixture of homosexuals and heterosexuals that like to go shopping would be able to see posters around the shopping centre.

Choice of radio station to advertise

We will be featurng our radio advert on Capital FM as it is seen as a highly rated UK number one hit music station. Having found that a majority of people that listen to this station come under our target audience means more people will be aware of our documentary.

Radio advert Script

Are you affected by homosexuality? Did you know that 3.6 million people were reported to be homosexual in he UK? While only 0.9% of them were in Northern Ireland and 2% were in London.

What do you think about homosexuality?

I think its wrong and shouldn't be shown in public

No people should do what they want its their choice

But it’s against human nature

You can’t control love, it just happens

If you are in two minds and you’re affected by this, tune in to channel 4 on Wednesday the 30^th February at 9pm to watch Here and Queer as we will be revealing the story behind how society sees homosexuals.