Advertisement placement for print advert

As a group we have decided that the best advertising placement would be on buses as they go everywhere so this will enable us advertise to a large audience. We also thought billboards would be a good placement for our print advert as this could also give us a wider audience as it is easily seen by people that are driving and walking past the billboards. We though that having poster for our placements for our print advert in shopping centres and train stations would be a good idea as this would give people the opportunity to have a look at this while they are waiting for a train and also for the shopping place a mixture of homosexuals and heterosexuals that like to go shopping would be able to see posters around the shopping centre.

Choice of radio station to advertise

We will be featurng our radio advert on Capital FM as it is seen as a highly rated UK number one hit music station. Having found that a majority of people that listen to this station come under our target audience means more people will be aware of our documentary.

Radio advert Script

Are you affected by homosexuality? Did you know that 3.6 million people were reported to be homosexual in he UK? While only 0.9% of them were in Northern Ireland and 2% were in London.

What do you think about homosexuality?

I think its wrong and shouldn't be shown in public

No people should do what they want its their choice

But it’s against human nature

You can’t control love, it just happens

If you are in two minds and you’re affected by this, tune in to channel 4 on Wednesday the 30^th February at 9pm to watch Here and Queer as we will be revealing the story behind how society sees homosexuals.

RADIO ADVERTISEMENT

For our research in to radio advertisements we went on to http://www.matrixradio.co.uk/ and this a radio advertisement website, on this website there are sample advertisement and the website also showed us what a radio advertisement should include in order to be successful.

According to http://www.matrixradio.co.uk/ Radio ads usually consist of all of the following features to attract listener’s attention:

• Catches the listeners attention via catchy sounds
• Making advertised
• Sound effects
• Scripting
• Vocal acting
• Catchy music identifiers
• Special effects
• Music
• Jingles

When we create our radio advertisement we will aim to attract as many viewers as possible so we will use as much of the above components as necessary to pull them in to the advertisement, also our advertisement will only be 30 seconds long so that the listeners do not get bored or distracted whilst it is playing, also we hope by creating an advertisement that is short and straight to the point we hope the listeners will be completely focused on the ad and will be able to remember all the details, we also aim to make a catchy cliché jingle so that the listeners will remember the ad and be influence to watch our documentary.

Monday 9th - Friday 14th January

through this week we took a break due to our studies, we all had examinations within different subject areas therefore we had to study and we did not have enough time to work on the project. This break has not caused any disruptions to our production schedule as we already gave time for our studies during the planning stages of the project.

Wednesday 7th December 2011

So far we have kept up to date with the production schedule that we created and we have filmed two interviews for our documentary, we have also recorded the introduction to our documentary and the outro of it, we have also edited in some pictures with a voiceover from both of the presenters in the documentary, this posed us with some problems considering timing and getting the voiceover to fit perfectly with the background music and the pictures that were relevant to the subject the presenters were talking about.

We are currently having some problems with one of our interviewees as he is a teacher and he has barely any time to for our interview, this interviewee is Mr Jones and we are currently also trying to arrange a time and place were he will be free for an interview. This interview will not cause much disruption to our production schedule as it will easily be edited in to the documentary and it will only make up a small fraction of the documentary as a whole.

Today due to travel issues we changed our filming destination in the public from Enfield town to Waltham cross,we went to Waltham cross to ask various members of the public and some shop keepers their opinions on homosexuality and how it is perceived in society. The result of our venture was not as expected as there where no willing participants whom wanted to express their opinions on the subject and most of them said that the subject of homosexuality was "too sensitive" or they were too shy about being filmed. Due to this negative result we have decided to change the plan and remove this part of our documentary and we have decided as a group that we will get a group of people to have a discussion on the subject as this will be equally entertaining as the interview in the public would have been and this interview will be easy to set up plus it will not cause any disruption to the rest of the project and it will not create any major disruption with the dates on our production schedule.