For our research in to radio advertisements we went on to http://www.matrixradio.co.uk/ and this a radio advertisement website, on this website there are sample advertisement and the website also showed us what a radio advertisement should include in order to be successful.
According to http://www.matrixradio.co.uk/ Radio ads usually consist of all of the following features to attract listener’s attention:
- Catches the listeners attention via catchy sounds
- Making advertised
- Sound effects
- Scripting
- Vocal acting
- Catchy music identifiers
- Special effects
- Music
- Jingles
When we create our radio advertisement we will aim to attract as many viewers as possible so we will use as much of the above components as necessary to pull them in to the advertisement, also our advertisement will only be 30 seconds long so that the listeners do not get bored or distracted whilst it is playing, also we hope by creating an advertisement that is short and straight to the point we hope the listeners will be completely focused on the ad and will be able to remember all the details, we also aim to make a catchy cliché jingle so that the listeners will remember the ad and be influence to watch our documentary.
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