Pitch presentation

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print ad conventions

DISARMING BRITAIN (PRINT AD)

· Kids attract the viewers attention as of the signs they are making with hand (connotes a gun in his hand) which relates to the title of the documentary

· Dark lighting shows that it a serious matter and the background looks like an alleyway and viewers know that crime takes place in alleyways, serious and connotes dark days and times.

· Red title at the bottom right of the poster (connotation) of blood and violence alongside the brick wall which will pull in viewers as it is interesting and people are generally interested in violence and the real world.

· Channel 4 – channel four is an entertainment channel screening predominantly fictional programs therefore if the play a documentary it is bound to pull in viewers just by having the channel four logo on the printed advertisement.

IRAQ: THE BLOODY CIRCUS (PRINT AD)

· In this ad there is a lot of dramatization in the scene, this is to pull in the viewers, as they will be dragged in by the unusual scenery ant the look of the soldiers. Also the title of the documentary is called the bloody circus this shows that there will be clowns involved as shown in the picture and clowns are a connotation of people being silly and stupid, this will encourage the viewers to watch also as the will be interested in why the connotation of the soldiers is being used.

· The background of the ad is vey dull and it looks like a battleground this also appeals to the public as they will be interested in what is happening and the will be interested in why the soldiers are dressed as clowns, the background of the print ad is what makes it as it gives the viewers an idea of what the documentary will be about.

· The More 4 logo on this print ad is green and this is the same green as the soldiers hairs this may be another feature to attract viewers as it stands out so that the know what channel the documentary will be played on.

· More 4 is part of the 4 channel range there fore it is a well known brand, this will show the viewers that it will be purposeful and may be a good watch for them. But this is one of the lesser-known channels for entertainment therefore the viewers of the as will know that it will be a serious documentary.

THE INBETWEENERS (PRINT AD)

· In this print ad there is a colour clash between the bots in the middle and the correctly uniformed students this shows the viewers that they are “the inbetweeners” it also shows that they stand out from the crowd and that they are the main characters of the show. Also in this print ad all of the pupils and the teacher surrounding “the inbetweeners” are staring at them that is a connotation that they are rebels and they are different from the rest of the class, the reason for this is that they are supposed to be portrayed to the viewers as different and this is what pulls the viewers in to watching the series.

· The series is on E4 and E4 is a popular entertainment channel the show will be viewed as a must watch as it is on this channel and they produce several successful shows and this will be a great selling point of a the series as it will be very popular.

Conclusion

By looking at several print advertisements have discovered that to become noticed and to pull in viewers the ad should have the following:

· Bright colours

· Eye catching scenery

· Something that stands out

· The title of the documentary

· What time it will be showing

· What channel it will be premiering on

· And a colour scheme to match the purpose of the documentary

All of the above list should be included in a print ad in order to make it successful and in order to attract an audience to watch the program

Channel choice

From the results gathered from the questionnaire we narrowed a choice of five channels to two. Our final two were BBC three and Channel 4, these were the two channel our target audience felt that it was most suitable to show a documentary on sexuality. Finally we decided to use Channel 4 as our choice of channel.

Script

Script 1

This is a documentary about homosexuality and how it is portrayed in society.

In 2005 on average 3.6million people were reported to be gay in the UK. London has the highest rate of homosexuals at 2.2% compared to Ireland, which have 0.9% homosexuals, and from the world’s population there are 1% of homosexuals. However this does not include those who have not revealed their sexuality due to religion or other causes.

Script 2

The media portray homosexuality in many different ways. A positive connotation of homosexuality is celebrities that help support the gay community. There are many different gay celebrity icons such as; Gok Wan who is inspirational to over weight woman and he is also a fashion icon to all woman even though he is a man, Ellen DeGeneres, Lady Gaga, Chris Colfer is an actor in glee who is gay, there are many more Gay celebrity icons. Lady Gaga is a Global singing artist that produced a track ‘Born This Way’; this was very inspirational to many people, one of these people being Jamey Rodmeyer who committed suicide as a result of bullying because he was Gay. Jamey contributed to the ‘It Gets Better’ Organisation by making a video of him revealing his sexuality and giving other people hope by telling them to stand up for themselves. Due to Jamey’s death Lady Gaga contributed to a protest in hate crimes.

Script 3

We are here on Enfield Town high road to ask people their thoughts on homosexuality

Script 4

After the break we will be coming back to explore in more depth peoples opinions and views on homosexuality.

Production Schedule Part 2

Production Schedule Part 1

PITCH QUESTIONS AND ANSWERS

Our idea and why is it important to our audience – USP

· Our idea is to create a documentary on the topic of sexuality; we will be focusing on mainly homosexuals, as this will make the documentary seem more interesting as it will share personal views and opinions of the general public and keep the viewers interested in the film.

· Our target audience will be aimed around the age range of 16+ as people of theses ages will be interested in the documentary and they will be able to relate to the topics brought up in the documentary, the reason for this is that the people will also be emotionally developed if they are 16+ giving them a greater understanding and stronger POV on homosexuality.

· The unique selling point of our documentary is that it will include opinions of people from all ages and backgrounds giving a wider range of views and a more diverse view on the subject of homosexuality, also the documentary we aim to create will be very unique as there are very few similar that have been created.

What type of documentary would it be?

· The documentary we will be creating will be a real life documentary focusing on issues in society, and how gays are perceived in the eyes of the general public

· Our documentary will be using mainly expository, observational, reflexive and interactive modes as these will keep the viewers interested in the documentary and if we use various modes we will capture more aspects of the topic.

What other documentaries inspired us?

· Movies that inspired us to create a documentary were as followed:

o FagBug – which is a documentary based around the life of a woman who was victim to hate crime due to her sexuality, who drives her vandalized VW beetle across America to raise awareness on homosexuality and hate crime against gays and how it affects gays.

o Bi the way – which is a documentary based on how bisexuals are perceived in society and how bisexuals are increase in the modern day

· The reason that these documentaries have inspired us is that they are on sexuality and they are have been very successful in attracting the publics attention.

Is it viable? Prove it. How will we film/ manage it?

· Our project is viable as it is very practical and we will be planning it thoroughly and we will be looking for the perfect locations, we will be writing scripts for the documentary and planning interviews with people so that we can make the idea of our documentary a reality.

What locations will we use? Who will we approach to interview?

When we do the interviews for our documentary we will do some of them in the school setting to show students views on the topic of homosexuality. The documentary will also be shot at places such as peoples homes to show their views from the comfort of their own home, and many of our interviews will be on the streets the reason for this will be that that these interviews will give our documentary a sense of realism to the viewers.

We will not just approach one type of person as we aim to make the documentary as real and as unbiased as possible, at the moment we are planning to interview some random strangers on he streets, we also aim to ask students of our school and some teachers. We have also organized for some homosexuals to give us their view on the subject also and these interviews will be the highlight of out documentary.

How will the five-minute extract fit in to a larger whole?

The five-minute extract that we will be making could be extended and developed to cover all types of sexuality such as homosexuals, bisexuals, and transgender . our documentary only cover homosexuality and we will show different aspects, vies and opinions on the subject and this is just a small insight in to the subject that is sexuality. But overall the documentary that we make could easy fit in to a larger whole by just touching on all types of sexualities and how they are perceived in society.

What research will be required in order to be well informed?

To stay well informed the re search that we will be doing will be constant research in to current affairs with the homosexual community in London, we will also be researching in to similar products so that we can get inspiration and ideas from similar documentaries and these can help us make some thing as good as a successful documentary or even better.

Who is your target audience? /audience research

Both males and females from the ages of 16-40 will be our target audience the reason for this is that we think these people will be interested in this type of documentary as they will be facing the homosexual topic a lot in every day life and they will have opinions from this era whereas the older generation will have very old fashioned views and opinions and the younger generations will not be able to understand=d the views and opinions expressed through the documentary.

Why would c4 or another channel want to commission this documentary?

We think that C4 would commission or documentary as it will intentionally spark debate about the gay community, also the documentary will attract a lot of attention from the public and will be very entertaining to the general public as many of them will feel strongly fro the gay community or against it.